Its a fantastic color and im very glad that i bought it. The matte finish is fantastic, doesnt dry out my lips and weres very well. This is the first MAC matte lipstick and im deffintly going to get checking out more of them!
If you are looking for a simular color but not a matte, Ruby Red by Collection (Previously Collection 2000) is a fantastic alternative. Also if you are wanting to make the collection lipstick matte you can easily pat a little bit of HD powder onto your lips with your finger, this will make your lipstick matte.
Ruby red, Collection - Ruby Woo, MAC